With an aim to generate more non-fare revenue, Railway Board had entrusted RailTel, a Mini Ratna PSU under Ministry of Railways, with providing the Content on Demand service to passengers in trains.
Content on Demand (CoD) service will soon be available in all Premium/Express/Mail trains and Suburban trains of Indian Railways. On its part, RailTel has selected M/s Margo Network, a subsidiary of Zee Entertainment as the Digital Entertainment Service Provider (DESP) for providing Content on Demand (CoD) Service on trains and railway stations. The project will be implemented in two years and the provision of content such as movies, shows, educational programs, etc. will be made available both in paid and unpaid formats for a contract period of 10 years which includes the first two years of implementation.
In this project, RailTel will provide various preloaded multilingual content (Movies, Music Videos, General Entertainment, Lifestyle, etc) in moving trains through media servers installed in trains. CoD platform will also provide e-commerce/m-commerce services in various domains e.g. travel bookings (cab, bus, train) and provide various innovative solutions in the digital marketing domain. With CoD, passengers will be able to enjoy uninterrupted free/ Subscription based entertainment service and high-Quality buffer-free streaming across personal devices during their train journey. The content will be periodically refreshed.